What is a domain name and why is it important to you ?
A domain name is the name by which an organisation's presence is identified on the internet. For example the BBC uses bbc.co.uk (It couldn't get bbc.com - it was too late !). We are known as domain names 2 buy.co.uk. Your choice of domain name can have a big impact on the image and prestige of your company and also has an influence on the success of your activities on the world wide web. At present there is not a great deal of regulation controlling who can have what. This is good in one sense since it gives a company freedom to choose the most appropriate tag. However it also means that the ones you want can easily be registered by someone else, even if they have less relevance to them than to you. If you are too late with your registration the chance to choose the name you want will almost certainly be lost forever ! So even if you are taking your time in assessing how, or even whether, you should be present on the internet you would be well advised to take steps now to protect those which will be of importance to you in the future. Fortunately this is cheap and easy to do, just use the search facilities on our home page.
How does it work ?
The Domain Name System (DNS) converts the letters in the domain name into unique numbers, rather like a telephone number, that are used to communicate with that organisation's systems on the internet. Consequently users do not need to understand these cryptic numbers themselves, they only need to use them. Ideally an organisation will want to be identified by one or more tags which have relevance to its own company, brands or trademarks. Then that company will be able to have email and website addresses that mean something to its clients, contacts and customers. For example, you could have an email address <you@companyname.co.uk> or a website address of <www.yourbrandname.com>. This is preferable to the common practice of adding your name to that of your service provider as in the email address <yourcompanyname@yourserviceprovider.com> which will inevitably make you look less important and make it harder to guess at your email address. There is a certain snobbery in this field and even if you don't feel that way yourself you should still put yourself on the right side of the divide !
Why register now ?
Registering suitable domain names on the internet will provide you with unique identifiers for your company, brand, products, etc. Once registered, no-one else can use that handle. As there are many companies with similar ones, it is important to register a suitable one for your company as soon as possible. The most popular types are the UK (.co.uk) and the US (.com) . The rules of registration for both of these allow an individual, or company, to buy anything regardless of any relevance to them or their trademarks outside the internet medium. As part of our service we help you to select possibles and check out if the ones that interest you are available. And if the ones you want are already taken we will help to identify suitable alternatives for you.
